Organizational Report Dominos Pizza Enterprises Limited

Question: Discuss about the Organizational Report for Dominos Pizza Enterprises Limited. Answer: Introduction To enhance a strong business emergence, an organization ought to identify and establish effective strategies that enable it to curve a niche over other competitors in the ever active corporate arena. Such approaches may involve improvement of resource management, updating infrastructure and harnessing the technological advancements to improve communication and output. The key contextual factors necessary for consideration include governance, innovation and entrepreneurship as well as knowledge management and e-commerce (Broadbent, 997). This report examines the issues of Dominos Pizza Enterprises limited before using knowledge management and e-commerce to recommend the viable solutions. Issues of Dominos Pizza Enterprises Limited A study of the organization indicated that Dominos is faced by a number of external forces which include political, social, economic and environmental issues. Since the market base covers several countries with varying trends, some of the government policies have affected Dominos over the years. As one moves from one country to another, the policies on international trade, market prices and government requirements keep changing. This affects Dominos since it is an international organization. Secondly, there is change in economic, social and cultural trends within the market. Different societies are characterized by different cultures, socio-economic activities as well as tastes and preferences. This has made it quite a challenge for Dominos to identify a standard procedure to meet the varying customer needs. The study also reveals that the aspect of pollution, changing rates in taxation and business employment are other issues affecting Dominos. The company works on priority while doing deliveries hence less space for customers. Additionally, the human resource comprises a number of less skilled workers. Lastly, Dominos faces a lot of competition from other product producers. The aspect of competition remains one of the organizations greatest strength. According to Rigby (2014), the nature of a business environment affects its operation and success in one way or the other. With such a dynamic business environment and a possible occurrence of firm risks, it would be prudent for Dominos to implement efficient strategies as solutions to these problems. This can be achieved through effective implementation of management tools and a careful consideration to various business contextual factors. Discussion and Recommendations With reference to the issues highlighted above, the report uses the concept of knowledge management and e-Commerce to recommend possible solutions. Grey (1996) defines knowledge management as an integrated and collaborative process through which the intellectual assets of an organization are created, accessed, captured and used. Brooking (1999), notes that one of the core functions of knowledge management is to ensure that this asset is not only guarded but also enhanced through growth and continuous use. De Brun (2005) classifies knowledge into two types namely the explicit knowledge and tacit knowledge. Tacit knowledge is the knowledge that individuals have in their heads and is basically inborn and mostly unspoken while explicit knowledge is the knowledge that can be accessed and put down in written forms and databases (Davenport Prusak, 1998). Through appropriate knowledge management strategies, Dominos can solve the issue of low skill levels among the workers. The company can plan for exhibitions in which the specialists showcase their skills through practical demonstrations in their areas of expertise. The practical exhibition of skills would provide an interactive platform through which the less exposed employees can learn and gain from the more experienced ones (Dalkir, 2011). The employees are then given an opportunity to demonstrate the gained skills under further instructions and guidance from the specialists. Dissemination and distribution of explicit knowledge is relatively easier because it can be captured and put down in written form (De Brun, 2005). The organization can manage explicit knowledge through instruction manuals, research findings; periodical reports on lessons learned as well as best practices. Using this forum, the workers can be sensitized on the need for environmental conservation as well as good customer relations. This would not only encourage good business-client relationships but also solve the aspect of pollution which at times puts Dominos in bad stead with the society. Knowledge management therefore improves awareness, individual performance and the general output of the company. A careful consideration of this aspect would go a long way in helping the organization to minimize the firm risks associated with the issues mentioned. Rigby (2014) defines e-Commerce as the process through which transactions between a supplier and a client are done via online platforms. However, the concept of e-Commerce has continuously expanded and currently covers a wide range of business interactions not necessarily tied on supplier-client transactions (Ruggles Holtshouse, 1999). One Common form of e-Commerce is business-consumer transactions. Dominos can use this platform to capture client feedbacks and views. Additionally, the interactions with the client would enable the organization to monitor the changing trends in tastes and preferences, socio-economic, cultural and political variations. The company can then use these feedbacks to implement the right adjustments and hence remain relevant within the market. One way of achieving this is by ensuring that the company website is user friendly and filled with constructive information about the company. The online platform also ought to be easily accessible and highly interacti ve as this would increase and improve activity. Consequently, the Domizo Pizza Enterprises Limited might need to consistently update their website and e-Commerce platforms to enhance its effectiveness (Nonaka Takeuchi, 1995). With the emergence of computers, the online media and other IT devices, Dominos has, at their disposal, a faster and more efficient way of reaching their clients. The company can harness this opportunity to ensure the stability of the market base. With effective online interactions, the organization is able to maintain a firm grip of the clientele which in turn ensures a stable market (Davenport Dych, 2013). Conclusion With the ever dynamic corporate arena and changing trends in market situations, there is an evitable need for companies to remain relevant among their clients. Dominos can harness the resources at their disposal to enhance performance. Knowledge as an intellectual asset is a crucial resource which can shift an organization to higher levels. Technological advancements have made e-Commerce an affordable and faster option for transactions. These factors are pivotal elements which can be useful for organizational empowerment. References Broadbent, M. (1997). The Emerging Phenomenon of Knowledge Management. Australian Library Journal, 46(1), 624. Brooking, A. (1999). Corporate Memory: Strategies for Knowledge Management. 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